Competitiveness Monitor in Measuring the Competitiveness Level of Tourist Villages in Indonesia
Journal Title: Journal of Economics and Business - Year 2019, Vol 2, Issue 2
Abstract
The tourism sector is expected to be the savior of the economy in Indonesia, amid the weakening rupiah exchange rate. This research was conducted with the aim to measure the level of competitiveness of tourist villages in Indonesia. This research is important because of the contribution it makes to the tourism village development which is one of the tools to alleviate poverty in rural areas. Tourism village communities are required to play an active role in the village tourism business, in order to improve their own welfare using their own potential and capabilities. The study was conducted in the village of Ngrawan, Semarang Regency, Indonesia. The Competitiveness Monitor, built by the World Travel and Tourism Council, is the analytical tool used to measure the level of tourism competitiveness in this study. The measurements used in the Competitiveness Monitor consist of the Tourism Participation Index, Purchasing Power Parity, Infrastructure Development Indicators, Environment Indicators, Technology Advancement Indicators, Human Resources Indicators, Open Indicators, and Social Development Indicators. These indicators are then used as the basis for mapping the tourist village competitiveness index. The results of the study indicate that the tourist village of Ngrawan occupies a top position, among other tourist villages. This is evidenced by its ranking position based on the tourist village attributes. These attributes include product services that affect customers. However, the products are not what customer's look for, so, customers tend to be dissatisfied. The attributes that are considered superior in the tourist village of Ngrawan, are the Openness Indicator and Social Development Indicator. Nevertheless, the village is low in value with attributes relate to Technology Advancement Indicator Attribute, Tourism Participation Index, Infrastructure Development Indicator and Environment. These attributes are related to indicators of competitiveness unlike to other tourist villages. This finding is the basic information that the Indonesian government can use to formulate tourism sector development policies so as to achieve success in developing tourism villages.
Authors and Affiliations
Komsi Koranti, Muhamad Yunanto, Henny Medyawati
Keywords
Related Articles
- EP ID EP597991
- DOI 10.31014/aior.1992.02.02.90
- Views 81
- Downloads 0
Analysis of Murabaha Financing from Influence of Asset, Deposit Fund, and Profitability
This study aims to determine the effect of financing to deposit ratio (FDR), DPK, return on assets (ROA), non performing financing (NPF), capital adequacy ratio (CAR), and operational efficiency ratio (BOPO) on murabaha...
Leveraging Social Inclusion Through the Impact of Customer Services Quality on Organizational Performance at a Selected Commercial Bank in Namibia
This paper investigated the impact of customer services quality on the organizational performance at a selected commercial Bank in Namibia as a social inclusion driver for economic growth within the banking sector. The o...
Consistent Environmental Performance: Does It Matter for Achieving Good Financial Performance?
This study examines the impact of environmental performance on financial performance in Indonesia. To improve the prior results, this study focuses on companies that consistently achieve good environmental performance an...
Effect of Organizational Culture on Employee Performance in Selected Deposit Money Banks in Enugu State
This study determined the effect of organizational culture on employee performance in deposit money banks in Enugu State, Nigeria. Specifically, the study intent to: ascertain the extent bureaucratic culture has signific...
Corporate Investment in Developing Countries and State’s Responsibility in Sustainable Management of Natural Resources
Environmental squalor has continued to create hostile challenges for health and economic development in Nigeria. Some of these glitches include deforestation, pollution, global warming, etc. Despite environmental laws an...