Components of Informational Supporting the Marketing Activities of Industrial Enterprise
Journal Title: Бізнес Інформ - Year 2016, Vol 1, Issue
Abstract
The article is aimed at identifying and analyzing components of contemporary informational supporting marketing activities of industrial enterprises. The article determines essence and contents of enterprise's informational support, key components of which include availability of developed marketing information system and software, together with introduction of information systems. The existing classes of information systems, which represent a basis for building a marketing information system of enterprise, have been analyzed. By comparing information systems have been identified those, structure of which provides modules for support, management and development of marketing activities of enterprises. The first place among them holds the class of ERP systems, which creates a unified information space for administrative processes and marketing decisions and serves for integration of business processes of industrial enterprise. A promising direction for further research is development of recommendations regarding the organizational aspect of the proposed introduction of information systems into practical activities of domestic industrial enterprises.
Authors and Affiliations
Yuriy Ivanov, Maryna Us
Keywords
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