Concept of Relationship Marketing from Trio Perspective
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 11
Abstract
Relationship marketing (RM) is one of the marketing concepts that connects between internal and external marketing with the aim of strengthening the relationships among employees and retaining customers. RM has been discussed in various perspective, and one of the perspectives is culture. However, the discussion on the culture has lacked in some perspectives covered specifically from an Islamic perspective. In fact, the RM concept implemented in Islamic business organizations. Therefore, this paper intends to identify the concept of RM from cultural perspectives namely Western, Oriental, and Islamic perspective and analyze the concept embedded in the three perspectives. The data collected in this study using document research with qualitative content analysis. The findings of the study indicated that the concept of relationship marketers varied from the three perspectives. Western and Oriental have similarity in the concept of RM while the Islamic perspective seems to have different in the concept.
Authors and Affiliations
Murni Yusoff
Keywords
Related Articles
- EP ID EP624729
- DOI 10.6007/IJARBSS/v7-i11/3554
- Views 74
- Downloads 0
Investigating the Causal Relationship between Export and Economic Growth: A Malaysian Perspective
Export is perceived to be an important factor of economic growth in numerous countries irrespective of their economic status whether they are developing or developed. Economic growth is also regarded as a determinant of...
Information Quality in Organization for Better Decision-Making
Information quality is an important aspect in information management as it will determine the quality of information that is produced and develop in an organization. The high quality of information produced can improved...
Form and Factors affecting the Development of Gayong Otar-Otar Dance in the Malay Community of Terengganu, Malaysia
This article discusses Gayong Otar-otar dance, a traditional art that exists in the state of Terengganu. In detail, two research questions are highlighted; (1) What is the form of Gayong Otar-otar dance?; and (2) What ar...
Service Quality, Food Quality, Image and Customer loyalty: An Empirical Study at a Hotel Restaurant
This study investigates the relationship of service quality, food quality and image on customer loyalty at a hotel restaurant in Terengganu, Malaysia. A cross-sectional, quantitative approach consists of questionnaire wa...
Fat-tailed Distributions, Value at Risk and the Japanese Stock Market Returns
The Japanese economy has been the second largest economy over the world for a long time before the Chinese economy emerged. The Tokyo Stock Exchange (TSE) is the fourth largest stock exchange in the world by aggregate ma...