Abstract

Today, we find that the hospitality industry has flourished and become a major source of revenue generation all over the world. The growth of hospitality industry led to emergence of many hotel chains in India. The increasing competition and over supply of rooms has led to fall in the prices of room rates thus affecting the room revenue, average room rate and revenue per available room in all major cities of India. This condition has compelled the hotels to work on strategies and techniques to maximize the room revenue. Up selling is one such strategy. The paper will put light on the concept of room up sell and room upgrade. On basis of these parameters we will study the concept of up sell index and finally present its utility in rooms division in star rated hotels. by Prof Pratik R Satpute ""Concept of Room up Sell Index and its Utility in Rooms Division in Star Rated Hotels"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22805.pdf Paper URL: https://www.ijtsrd.com/management/other/22805/concept-of-room-up-sell-index-and-its-utility-in-rooms-division-in-star-rated-hotels/prof-pratik-r-satpute"

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