Conceptual methodological approaches to evaluation of competitiveness level of the enterprise
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 10, Issue 10
Abstract
The conceptual methodical approaches to the estimation of the level of competitiveness of the enterprise are investigated in the article. There is determine the main problems of the competitiveness of the company, which are faced by domestic producers, are revealed. It is substantiated that for reliable assessment of the level of competitiveness the enterprise must constantly carry out an analysis of all spheres of its activity. The main principles for determining the competitiveness of an enterprise are described, on the basis of which this indicator is calculated and analyzed. It is substantiated that the method of determining the competitiveness depends on the activity of the enterprise and manufactured products. It is determined that this indicator is significantly influenced by the competitiveness of products or a separate assortment group. The main methods of determining the competitiveness of the enterprise are described. The main advantages and disadvantages of each method are determined. It is determined that the most accurate method of determining the competitiveness of an enterprise is the effective competition method, and graphical methods are used to present the results of analysis and evaluation of the competitiveness of the enterprise. Thus, it is possible to determine which method of determination of competitiveness should be applied to the chosen enterprise. A consolidated comparative table of methods for determining the competitiveness of the enterprise is developed. Most of the methods used to assess the competitiveness of an enterprise are an element of subjectivity, since they are based on peer review.
Authors and Affiliations
L. M. ZAKREVSKA, O. M. GERASYMENKO
Keywords
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- EP ID EP427476
- DOI 10.5281/zenodo.1689999
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