Consciousness Price, Store Image, and Variations in Quality Repurchase of Private Label Analysis
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 07
Abstract
The purpose of this study was to prove the effect of Store Image, Price Consciousness, and Quality Variations Repurchase on Private Label, samples were taken using convenience sampling of 179 respondents and data collection using a questionnaire which was conducted at the Superindo Superindo Cinere West Java Indonesia where all the obtained instruments were valid, with multiple regression results that there is a significant variation between price and quality awareness on the intention to repurchase private label products but for store image it has no effect on the desire to buy products from private labels, because it turns out that people buy private label products not because of the image of the store but because of variations quality and price because usually private label products issued by the supermarket concerned are cheaper than similar branded products.
Authors and Affiliations
Diana Triwardhani, Lina Aryani, Dahlia Pinem
Keywords
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- EP ID EP718906
- DOI 10.47191/ijmra/v6-i7-27
- Views 72
- Downloads 0
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