Considering Factors Effective on the Consumption of Luxury Goods(Case study: Ilam City)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 3
Abstract
Nowadays, consumption has been changed to a modern phenomenon that fulfils multiple human needs. Often, during human history, consuming luxury goods has been an important process. In recent decades the consumption of global luxury goods have a considerable growth, but information about this consumption is limited to commercial publications and literature reviews. Only in some research, it is considered consumers' behavior in relation to luxury goods in new emergent markets. The purpose of this research is to consider factors effective on consuming luxury goods, perceived conspicuous value, perceived idiosyncratic value, perceived social value, perceived pleasant value, present research method is descriptive- statistical and research community are whole Ilam citizens. Research results suggested that all research hypotheses have been confirmed. Therefore, there is a positive meaningful relationship between mentioned factors and consuming luxury goods.
Authors and Affiliations
Babak Jamshidinavid| (Ph.D), Department of Management, Kermanshah Branch, Islamic Azad University, Kermanshah, Iran, email: Babakjamshedy@yahoo.com, Zaynab Azizmanesh| Master of Malekshahi Payamnoor University, Tahereh Nesari| Master of Ilam Payamnoor University, Fatemeh Seyedi| Master of Ilam Payamnoor University
Keywords
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