Consumer Analysis as a Tool to Improve the Efficiency of Functioning of Consumer Market
Journal Title: Бізнес Інформ - Year 2016, Vol 1, Issue
Abstract
The article analyzes consumers of textile products, factors of internal and external influence, which determine consumer behavior, and methods for rendering influence on this behavior. The consumer analysis has been conducted in the direction of three groups of strategic decisions, related to the motivation of consumers, market segmentation and behavior of consumers. The motivations of buying textile products (both rational and emotional) have been analyzed. The specific features of demand creation for these products has been identified. Segmentation of consumers has been carried out by various criteria: on the basis of typology of consumers, income level, status of buyer and consumer. Profiles of consumers of textile products together with positioning strategies for trading consumer-oriented enterprises have been developed, providing establishment of a connection between consumer needs and the conditions of efficient organization of textile trade. Both general and specific approaches to merchandising textile products as a means of influence on decision to purchase have been formulated, which will allow to foresee models of consumer behavior. The factors that cause discomfort in the perception of textile goods in a store have been identified.
Authors and Affiliations
Olha Shymko
Keywords
Related Articles
- EP ID EP117765
- DOI -
- Views 91
- Downloads 0
The investment development of the transport company and its financial security
The article considers the role of transport infrastructure in the development of national economies and development prospects of the company Ukrzaliznica, assessed the state of logistics and content of the investment pol...
Theoretical Grounds of Formation of the Efficient State Economic Policy
The article conducts historical and analytical analysis of views on the role of state administration in the sphere of economic relations by various economic directions in order to allocate traditional and newest essentia...
Mutual Payments in Increase of the Level of Economic Security of Energy Generating Enterprises
The article presents main approaches to the essence of the economic security of an enterprise notion, namely, approach of counter-action to threats, approach of successful market activity and approach of achievement of c...
Epistemological Aspects of Organizational Creativity
The article is devoted to epistomological aspects of ogranizational creativity. The theoretical backgrounds of interactionism which is considered to be a prevailing approach in the studies of organizational creativity ar...
The Current Trends in the Development of Military-Industrial Complex in the Leading World Countries
The article is aimed at studying the international experience of developing the military-industrial complex and its use for Ukraine. An analysis of functioning of the military complex in the advanced world countries has...