CONSUMER ATTITUDES TO ORGANIC PRODUCTS AND THEIR PURCHASING BEHAVIOR ON THE MARKET OF DAIRY PRODUCTS
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2016, Vol 18, Issue 1
Abstract
The aim of the paper was to present and evaluate the behavior of buyers in the market for dairy products, taking into account the importance of product attributes related to ecology in the buying process. Attitudes towards the importance of product attributes related to ecology have been linked with other elements of consumer behavior in the process of decision making on purchases of dairy products, such as product selection criteria, the choice of location and frequency of purchase in various types of stores. The research part of the publication is based on the analysis of the results of survey carried out in 2015 on a group of 694 students. The study shows that there are differences in purchasing behavior of buyers. There is a group of customers for whom it product attribute linked with ecology is important (“Eco +”) and there are clients who do not pay attention to this factor (“Eco–”). Group “Eco+” when choosing dairy products takes into account factors related to quality and food safety. Purchasers “Eco–” pay special attention to the flavor, freshness of product, pricing, habit and expiry date.<br/><br/>
Authors and Affiliations
Marek Angowski, Katarzyna Domanska
Keywords
Related Articles
- EP ID EP382809
- DOI -
- Views 87
- Downloads 0
Aktywność innowacyjna i inwestycyjna producentów nawozów mineralnych w Polsce
DIRECTIONS AND SCALE OF CHANGES IN AGRICULTURAL INCOMES IN THE EUROPEAN UNION IN THE PERIOD 2005-2014
The article attempts to assess changes in the level of agricultural incomes per full-time working person in the European Union in general and in individual Member States. Previous studies have confirmed a significant rol...
THE OPINION OF INDIVIDUAL FARMERS ON THE REPLACEMENT OF AGRICULTURAL TAX WITH INCOME TAX FROM AGRICULTURAL ACTIVITIES
The paper presents the opinion of farmers on the possible changes in the agricultural tax system. Attention was drawn to the expected positive changes and farmers’ concerns following the introduction of income tax in agr...
THE IMPACT OF INFRASTRUCTURAL INVESTMENTS ON THE DEVELOPMENT OF ENTREPRENEURSHIP IN THE MUNICIPALITY OF SKÓRZEC
The paper is an attempt to verify the hypothesis about the positive impact of government investment in infrastructure for the development of entrepreneurship in the municipality of Skórzec. For this purpose an analysis o...
Regional Policy for Rural Regions in Eastern Poland 2007-2013