Consumer Behaviour in Inflation Period
Journal Title: IJAR-Indian Journal of Applied Research - Year 2016, Vol 6, Issue 8
Abstract
Buying behaviour is obviously related to psychological approach. It is a critical task and more efforts required to know the attitude of consumer in all the various condition which determine the behaviour to act favourably to the marketer to earn profits. Generally, consumer behavior is related to psychological nature. The mindset of the human being is varying according to the situation prevailing in the market and in their personal life. Our analysis is only persisting to the behavior of the consumer in the inflation period the present trend of the market in India. It is very crucial stage to the market and to the consumers to set a base for consuming the products. the marketer should conduct the market research well in advance to introduce a new product or should set up a strong management information system to survive in the market by the way of satisfying the needs of the consumers.
Authors and Affiliations
SHANTHI C. , Dr. ASOKAN P.
Keywords
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