Consumer buying behavior towards online shopping stores in Malaysia
Journal Title: International Journal of Academic Research in Accounting, Finance and Management Sciences - Year 2011, Vol 1, Issue 2
Abstract
The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. Internet shopping for businesses and consumers are being accepted as an alternative shop mode rather than visiting the stores. However, convincing the consumers to shop online is still a challenging task for web retailers in Malaysia. The growth of Internet technology in Malaysia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. This study is conducted to identify factors influencing consumers towards online shopping in Malaysia. The study focused on nine independent variables namely appearance, quick loading, security, sitemap, validity, promotion, attractiveness, believability, and originality. We applied Five-point Likert Scale to measure the influential factors on intention for online shopping.
Authors and Affiliations
Mehrdad Salehi
Keywords
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