Consumer Buying Behaviour and Effect of Advertisement Medias on Textile Products - A Study
Journal Title: International Journal of Business Management & Research (IJBMR) - Year 2017, Vol 7, Issue 5
Abstract
India is a diverse country with different cultures, caste and creed. Therefore, the choice is also differ from person to person. Today, the consumption is no more a process due to the need of consumers but, in accordance with the wishes of consumers has become an evolving process. Therefore in terms of marketing, consumer behaviour in order to define their influence has become necessary to examine the factors that remain. In this study, concepts such as influences and buying behaviour are classified. The buying behaviour changes from individual to individual due to various factors socio-economic factors. There were similar studies done in other places and contexts. But similar study is not reported from Rajapalayam so far. The current study is based on a primary data collection from consumers in Rajapalayam of Virudhunagar District in Tamil Nadu. Statistical tool used is Chi-square test. The findings of the study are interesting and have practical implications.
Authors and Affiliations
S. Muthukrishnan
Keywords
Related Articles
- EP ID EP245242
- DOI -
- Views 90
- Downloads 0
Strategy of Adding Distribution Channel Through Online Marketing in Order to Increase Sales (Business Coaching at Small Medium Enterprise Yes Cake and Bakery)
Purpose The purpose of this paper is to highlight the online marketing strategy and challenge to increase sales volume in small-medium enterprises for bakery industry in Indonesia. Design/Methodology/Approach This articl...
RELEVANCE OF THE FACTORS OF EMOTIONAL BRANDING ON BRAND LOYALTY, BRAND RECALL AND PURCHASE DECISIONS WITH SPECIAL REFERENCE TO TITAN CO. LTD
The objectives of the study are to understand whether the four variables of Emotional Branding i.e. the effect component in Advertisements, Sensory elements in Advertisements, the theme used in the advertisements and Occ...
Domestic Fuel Price Hike and Purchase of Cars in Wilayat of Nizwa Sultanate of Oman a Factor Analysis Approach
Hike in domestic oil prices can impact an economy at the micro level and macro level. This study aims at identifying the overriding factors that influence an existing or prospective consumer in their car purchase decisio...
MOBILE BANKING: A TOOL FOR FINANCIAL INCLUSION
Mobile banking involves provision of financial services through the medium of mobile phones. It assumed significance as a major tool for promoting financial inclusion. This is especially so in developing countries which...
Impact of Marketing Mix Strategy on Coimbatore Private Hospitals Performance Measured by Patient Satisfaction: An Empirical Study
services in India, based upon various systems of medical practices such as Allopathy, Ayurveda, Unani, Siddha and Homeopathy. Among all the above, allopathy is the widely used medical practice. The infrastructure in the...