Consumer demographics and the attitude towards mutual fund
Journal Title: Journal of Management Research and Analysis - Year 2018, Vol 5, Issue 1
Abstract
Indian mutual fund industry is in upward trend as the assets are increasing under management of various fund houses It is found that mutual investment is less risky than investments in stocks which are therefore a safer option for investors who avoid risk It has been observes from the market that most of the investors ae not aware of the benefits of mutual funds This research paper has given emphasis on the awareness level of respondents towards mutual fund and also an attempt has made to identify various variables responsible for investors to invest in mutual funds Findings of the research will help the companies to identify the areas of improvement required to create more awareness among mutual fund investors A sample size of 250 comprising of different profile investors considered for the survey and for that judgment sampling procedure followed The sixteen variables considered for the study that influences the attitude towards mutual fund has taken and analyzed with the help of factor analysis through SPSS and four factors generated which are risk belief terminal value and selfconcept These ae the few factors like risk belief terminal value and selfconcept which has considered by the customers during their investment in mutual fundsKeywords Mutual Fund Factor Eigen Value
Authors and Affiliations
Ramakrushna Mishra
Keywords
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- EP ID EP514118
- DOI 10.18231/2394-2770.2018.0008
- Views 110
- Downloads 0
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