CONSUMER PERCEPTION OF ACTIVE AND INTELLIGENT FOOD PACKAGING
Journal Title: Zagadnienia Ekonomiki Rolnej - Year 2016, Vol 349, Issue 4
Abstract
The paper discusses the essence and the use of active and intelligent packaging in the food industry. It presents the results of a survey whose aim was to determine the knowledge and attitudes of consumers towards this type of packaging. The survey was conducted on a sample of 372 respondents – inhabitants of the Lubuskie Voivodeship. The use of active and intelligent packaging is related to the growing consumer interest in high quality food and new consumer preferences which influence the changes in the approach to food packaging. The analysis of the survey results showed that although there are new solutions for active and intelligent packaging appearing on the market, the state of knowledge on them among the inhabitants of the Lubuskie Region is insufficient.
Authors and Affiliations
Anetta Barska, Joanna Wyrwa
Keywords
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