Consumer preference and Automobile Market in India
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2014, Vol 1, Issue 6
Abstract
Consumer preferences combined with their budget culminates into final purchase which the automobile industries need to tap. The paper evaluates a Engel-Coleman-Blackwell model through which consumer preferences can be determined which is a four stage process of Input, Information, Decision process and variable Influencing. In the next segment, methods of estimating consumer preference is discussed including survey and its limitation as well as Revealed Consumer preference which gauges the preferences in retrospect after the choice has been made. Using the latter, the paper analyses the consumer preference in Electric car segment, technological innovation, high priced small car segment, diesel-petrol preference and body style. At the end, paper does a case study on Toyota Kirloskar cars to find out the consumer preference regarding particular features on comparing Toyota with other companies and itself by the criterion of sales. The paper concludes by stressing on the enumeration of consumer preference for successful decisions on product designs, branding and distribution and focus on predicting it to an extent with the consumer research activity which is indispensable to satisfy the consumers in the long run.
Authors and Affiliations
Aman Saxena
Keywords
Related Articles
- EP ID EP30656
- DOI -
- Views 345
- Downloads 4
Use of a Modified Social Cubism Conflict Analysis Model for Environmental Health Practice: A Method Application Case Study During Indoor Air Quality Investigations
The existing literature associates poor health with mold in indoor air. However, there is no regulated exposure limit or standard for analysis of airborne mold spores and most other bioaerosols in indoor environments. T...
A Study of Drug Relapse and its associated factors among cases admitted in Swami Vivekanand Drug De-addiction Centre, GMC, Amritsar
Substance abuse is a global problem and is of public health concern because of its negative consequences. Drug relapse tendency after the treatment of addiction, poses severity to this problem. The present cross-section...
Private Engineering College Libraries in West Bengal : An overview
We are focus on the Engineering Education in India, Engineering College Library, Private Engineering College Libraries of West Bengal. We are given a very brief description on each and every private engineering college.
Topical Phenytoin: Role in Diabetic Ulcer Care
Foot complications are a major cause of hospitalization in patients with diabetes mellitus. The optimal topical therapy for diabetic foot ulcers remains ill-defined. Saline-moistened gauze has been the standard method;...
Maruti Suzuki Ltd.: Do I Buy or Do I Sell It?
Equity analysis has always been an important part of investments. The main aim of the paper is to analyze the price movements of shares of MARUTI SUZUKI INDIA LTD. and interpret the corrections and trends by using Techn...