Consumer Preference for Branded Spice Powders in Erode City
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2019, Vol 9, Issue 4
Abstract
Branded food sector is a sector in Indian economy that establishes a strong bond between agriculture and industrial sectors. Consolidation of this connection is of vital reputation to improve the value of agricultural produce and products that in turn ensure good remunerative prices to farmers and at the same time generate constructive demand for Indian Agricultural products in the world market. Among them one industry is spice industry. Nowadays more of the consumers who buy spices have been shifting from traditional methods to modern methods in terms of preparation and consumption because of a change in trend, lack of time and certain other factors. The study was conducted in the Erode city of Tamilnadu with 120 sample respondents through web based interview method. The reason why they have shifted to branded spice powders from homemade spice powders was analysed in order to help the existing and upcoming firms to understand the consumer preference and satisfaction.
Authors and Affiliations
S. kavinkesinikethan, Dr. S. Selvanayaki, Dr. T. SAMSAI
Keywords
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- EP ID EP649184
- DOI 10.24247/ijasraug201923
- Views 149
- Downloads 0
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