CONSUMER PREFERENCE TO BRAND OF MASAL POWDER
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 8
Abstract
Masala refers to a mixture of many contiments which gives a plesant odour. Gone were the days, the housewives used many contiments such as pattai, lavangam, crampu, kasa kasa, sompu, coriander, pepper, cumin, turmeric, curry leaf, cardamom, mace, aniseed, staranise, etc., for the purpose of preparing masal and inturn the prepared masala is mixed with food items at the time of cooking. Masala mixture is very difficult to prepare manually, though the formula is known because the various items are to be grainded so nicely. Better the masala is prepared more pleasant odour and taste will be the result. After the innovations of grainders and mixies, masala is prepared by using these devices. However, masala cannot be prepared in large quantities and be kept in storage. In recent days many, small firms with brand names came forward to supply masala powder in sachets in dry form in different quantities. Virtually a severe competition prevails in the market among masala powder manufacturers, distributors, and retail vendors. Each brand of masala has its own product line as curry masala, mutton masala, chicken masala, chilly masala, fish masala, vatha kolampu masala etc. the different manufacturers name the purpose of masala powder uniformely. Among the manufacturers, sizes are also uniform. Inspite of it, there is an advertisement war among the manufacturers in high lighting the features of masala powder. Masala powder market is buyers market. As such, the buyers can choose their brand of masala at their preference. What makes them to buy a brand of masala is to be known in the larger interest of manufacturers, users of masala and the on lookers. Therefore, in the proposed study, an attempt is made by means of a survey, to understand the brand popularity in terms of favourable features of masala powder.
Authors and Affiliations
Dr. M. Prakash And M. Vinoth
Keywords
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- EP ID EP18849
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