CONSUMER PREFERENCES TOWARDS ONLINE SHOPPING IN PUNE CITY
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2017, Vol 7, Issue 2
Abstract
In Today’s era, technology is performing the main task for joining the people with company for purchasing of products or services. Online shopping is providing all the information about the product and services available anywhere around the world and it can be opened for 24/7. Therefore, organizations have focused on online facilities for selling and buying of products and services. While selling online, there should be focus on consumer preferences because it has changed in terms of choices, quality, services, selling and buying. The main reason behind this is that, most of the people are connected with internet through electronic devices. Therefore, consumers are showing very keen behavior to buy and sell their chosen products. Online shopping has made positioning in the consumer mind because its saves time, easy payment and it will display many options to choose best of the best of his choice of product. The sample in the present study was collected from the consumers of online shopping and it is based on convenience sample technique. The primary data collected through interview with consumer. The 100 respondents from different professions i.e. 25 from each category like students, employees, business persons and Housewives were selected. The efforts were made to understand which factors are influencing on consumers of Pune City for purchasing of products through online shopping. Also this study includes that which professions or level of occupation are showing interest in online shopping in Pune City. The results indicated that 86 percent of consumers are aware about the online shopping websites and 75.58 per cent consumer are use online shopping website for purchase of products. About 41.53 per cent consumers are gives preference to Amazon online shopping providers followed that 36.92 per cent consumer are gives preference to flipchart. Nearly, 49.23 per cent consumers said that service provided by online shopping provider is good, while 38.46 percent consumers said it is excellent. Purchase frequency of the consumer is 35.58 per cent purchase fortnightly through online website, while 26.15 per cent are purchase product once in year. About 26.15 per cent consumers were gives preference to electronic products and 16.92 percent gives preference to cloth and jewelries when purchase from online shopping website. Majority i.e. 84.6 per cent consumer gives preference to online shopping because it save time while 81.53 per cent are said that it provides wide variety of products and 76.92 per cent are said that they provide offer and discount. Regarding delivery of product, 50.77 per cent consumers said that after the order is given, the product is delivered within week and 33.84 per cent consumers said that it was delivered within 2-3 days. About quality, 82 per cent consumers were opined that, the quality of product was better while 44 per cent were said that quality of product was best. About 60 per cent consumers have opined that replacement policy of online shopping providers is average while 23.08 per cent were said that it was poor. Majority (75.38 per cent) respondents opined that they are getting back their purchased product amount when product is faulty. The study indicated that online shopping has been facilitated to the consumers by providing best of the best product within the range of budget through saving their time and money.
Authors and Affiliations
PRAKASH TAMBE, KRANTI SHINGATE, PRADNYA RAJPUT
Keywords
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