Consumer Shopping Behavior towards Retail Stores In Coimbatore City
Journal Title: International Journal of Scientific Research and Management - Year 2017, Vol 5, Issue 9
Abstract
India i s ranked as the most attractive emerging retail market in the world and has e arned itself the unflattering label of a “nation of shop keepers”. As consumer shopping behavior and preference s differ from country to country, t he retailers have to adop t t he consumer shopping mentality . T hey have to study consumer culture, business practices, and industry dynamics based on their attention towards retail stores. Analyzing in order to meet the changi ng demand of consumers , a huge revamping exercise is on. This study is an attempt to prove that attention and interest of the consumers to wards retail products change their buying behavior towards retail stores
Authors and Affiliations
Dr. P. Vidhya
Keywords
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