Consumer’s Automobile Purchase: A Concept
Journal Title: UNKNOWN - Year 2024, Vol 5, Issue 1
Abstract
Acquiring a vehicle involves a multifaceted decision-making process encompassing individual preferences, financial considerations, lifestyle choices, and brand perceptions. Also, the income level plays a pivotal role in shaping consumers' ultimate intentions regarding car purchases. Hence, the need is to delve into such determinants which are foreseen to influence consumer purchasing decisions for automobiles, especially in Pakistan, where the automobile industry is on the verge of life due to peoples’ shift of intentions towards the basic needs of life rather than the purchase of a car. For better results, the study on this topic can rely upon the survey analyses based on quantitative questionnaire-based interrogation of the interfering variable, which causes to finalize the car purchasing decision. This view of research holds significance for policymakers in Pakistan's auto sector, offering a comprehensive understanding of the intricate relationship between product attributes, pricing, after-sales service, product quality, brand loyalty, and consumer purchase intentions.
Authors and Affiliations
Khawaja Asif Mehmood Junaid ul Hassan Afraz Hassan Muhammad Waseem Arshad Sania Batool
Keywords
Related Articles
- EP ID EP733539
- DOI 10.55737/qjssh.964137314
- Views 12
- Downloads 0
After the Arab Spring: Civil War and Failed Efforts of Reconciliation in Libya
In this article, I will briefly mention the events that led to the uprisings of the Arab Spring. My major focus will be on the causes that led to the civil war against the regime of Muammar Gadaffi. I will mention all th...
Digital Professional Competence (DProCom) for Higher Education: A Systematic Review of Literature
The need to discuss and refine the concept of Digital Professional Competence (DProCom) has become vital in the rapidly advancing and extensively digitized information and knowledge society. The Coronavirus pandemic reve...
The Historical Analysis of National Integration in Pakistan: A Case Study of General Pervez Musharraf Era
National cohesion encapsulates political, social, cultural, and economic Integration. Ever since its creation, Pakistan has been tormented by the problem of national Integration and competing regional demands within the...
The Need for Social Training of Students on Islamic Ground: A Study of Contemporary Challenges
In an era marked by rapid societal changes, globalization, and the proliferation of information, the social training of students on Islamic grounds has become a subject of paramount importance. This study delves into the...
A Paradigm Shift in Future Job Security Among Students in Pakistan: Insights from Lower Dir Khyber Pakhtunkhwa, Pakistan
A Paradigm-Shift in Future Job Security Among Students in Pakistan has deep-rooted socio-economic implications, particularly affecting students and young graduates. The Lower Dir region within Khyber Pakhtunkhwa serves a...