CONSUMER’S EXPECTATION FROM PHARMACEUTICAL COMPANIES IN PUNE CITY
Journal Title: International Journal of Research in Social Sciences - Year 2011, Vol 1, Issue 2
Abstract
This paper attempts to assess consumer’s expectations from Pharmaceutical companies among a sample of Five Hundred working & non working individuals. Further a study has been done where the performance of the Pharmaceutical Companies has been observed on the expectations kept by consumers. After assessing the sample selected the interesting facts were observed like majority of people selected, feels that Pharmaceutical companies are still behind the expectations set by consumer but on certain parameters/ expectations Pharmaceutical companies are in line with the expectations of Consumer like providing innovations in Innovation on life saving & life extending drugs. Further Pharmaceutical companies do need to spread the awareness among the consumers on the contribution they are providing towards Environment.
Authors and Affiliations
Richa Arora and Nitin R. Mahankale
Keywords
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