CONSUMERS’ PERCEPTION TOWARDS BARRIER IN ONLINE SHOPPING
Journal Title: IJAR-Indian Journal of Applied Research - Year 2018, Vol 8, Issue 10
Abstract
Over the last few years, there has been a dynamic change in the way of consumers shop, due to the tremendous increase in internet penetration. The pace of change with the rising acceptance of online shopping among the Indian consumers, online shopping can now be considered as a relevant alternative channel for retailing in India, thus making it an mportant part of the retail experience. With the advent of computers and internet facilities; companies have found out ways and means to reach to the customers in the form of online shopping websites. A customer faces certain difficulties while shopping online such as lack of personal service, inability to inspect or handle the product, and concern about delivery and exchange processes including giving out credit card numbers over the Internet. This study is specially undertaken with the objective of probing into the barriers or difficulties that consumers face, while shopping online.
Authors and Affiliations
P. S. Hermis, Dr. R. Rathiha
Keywords
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