CONSUMERS PREFERENCES FOR LEAF VEGETABLES ACCORDING TO GENDER

Apply

CONSUMERS PREFERENCES FOR LEAF VEGETABLES ACCORDING TO GENDER

Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2017, Vol 0, Issue 3

Abstract

The study on consumer preferences on leafy vegetables was conducted on 285 persons in Skierniewice Poland. Leafy vegetables, mainly lettuce and ready-to-eat bagged salads regularly consume more than 70% of the respondents, i.e. eat at least twice a week. The most commonly purchased leaf vegetable among the studied population was Iceberg lettuce, which was consumed by 49% of women and 58% of men. Most respondents stated that they did not buy bagged salads. It seems that the reason for the limited purchases is the too high price of bagged salads in relation to the price of lettuce sold by piece. In addition to this a significant proportion of consumers are concerned about freshness of bagged salads, as the most important driver when deciding to buy a bagged salads was their fresh appearance. Due to rising consumption and increased imports, the growth of leafy vegetables has good prospects of development. It seems that with the increase of the population incomes the consumption of bagged salads will grow as it did in Western Europe and North America.<br/><br/>

Authors and Affiliations

Krzysztof Zmarlicki, Piotr Brzozowski

Keywords

EP ID EP346177
DOI 10.5604/01.3001.0010.3272
Views 51
Downloads 0