Consumers’ Satisfaction Towards Various Product Attributes of Compact Cars and the Problems Faced by the Consumers After Purchase – A Study with Reference to Coimbatore City
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2017, Vol 7, Issue 4
Abstract
Consumer satisfaction among different Multi brand car service center has become an important and necessary concept in today’s service business world. Due to the importance of repeat business, it is vital for service businesses to focus on long term relationship with the customer. The wide range of models from different manufacturers with not much change in the specifications within the same price band has made it easy for customers to switch from one brand to another. So the challenge of attracting the customers, selling and retaining them with world class services has turned out to be a great challenge for all the automobile manufacturers. This study draws a detailed analysis on the consumers’ level of satisfaction and the problems faced by them with the compact car brought by them. The study has been conducted in Coimbatore City for which a sample size of 720 is chosen.
Authors and Affiliations
V. Ranganathan, K. Mangaiyarkkarasi
Keywords
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