Contemporary Marketing as a Core Aspect of Enhancing the Efficient Activity of Vegetable Enterprises
Journal Title: Бізнес Інформ - Year 2016, Vol 9, Issue
Abstract
The article is aimed at studying the formation of marketing of the vegetable enterprises in the current conditions of economic management, as well as disclosure of importance of functioning of marketing service at the enterprises of agrarian sphere. It has been proven that some of the basic components of the efficient activity of domestic vegetable enterprises are: creating the marketing cooperative shops together with formation of marketing service, which will ensure the needs of population in the environmentally-friendly vegetable production and will contribute to increasing the efficiency and competitiveness of its producers, the rural and environment development. A practicable marketing service’s organizational structure has been developed and its basic functions have been substantiated. It is found that the main objective of marketing service is to ensure that enterprise is oriented towards consumer, the corresponding needs and requests, monitoring the competitors, identifying strengths and weaknesses and providing information to other offices of the enterprise.
Authors and Affiliations
Alla Gumeniuk, Oksana Shkolenko, Olesya Demyanyshyna
Keywords
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