Contemporary sports product and making a brand
Journal Title: Exercise and Quality of Life - Year 2017, Vol 9, Issue 1
Abstract
The objective of this study represents the sports branding, while the main goal will be directional to explaining the contemporary sports product and making a brand. The main tasks of this study are, the first discussing the sports branding nowadays and newly created sports products as well as drawing attention to the specific nature of the branding of sports products as a separate field of branding in general. During making of this study, the authors used descriptive method with consulting of competent literature. The previous authors’ experience in this field was also so useful. Moreover, the author used the analytic method and parallel method that is the most productive if you make some inferences about some appearance. From the reason sport branding did not develop separately, it is the fact that it represents an integral part of the overall branding procedure; however, sport branding has some specialty in relation to other areas, mostly due to the reason, sport industry has much more unpredictable nature than most of other industries. This study made general retrospection of common characteristics and differences among sports branding and branding in general that might be relevant for many researchers in this area. Sports branding is developing rapidly around the world, the dominant example of this development is most evident in the “sports industry” in the United States. However, the sport branding is not at the expectable level in Montenegro, and working on recognizing Montenegrin contemporary sports product and making a brand must be more prominent nowadays.
Authors and Affiliations
Stevo Popović
Keywords
Related Articles
- EP ID EP298869
- DOI -
- Views 263
- Downloads 0
Lifestyle components of the global oldest old assessed as effective nonpharmacologic strategies to maintain lifelong cognitive and functional health
Longevity and high quality of life are amongst the most desired traits of humanity. However, the incidences of non-communicable diseases are rising, while sedentary lifestyles and malnutrition are more common than ever,...
The influence of morphological characteristics on the specific motor skills of junior-age karate athletes
The aim of this study was to determine the relations between morphological characteristics and specific motor skills of karate athletes, where by the obtained results would be used in better planning and programming of t...
Expert model of the most important methodical exercises for fast skiing turns teaching
The purpose of this research was to establish the expert model of learning and evaluation the most important methodical exercises for teaching short skiing turns in advanced skiing school. Participants were 20 skiing exp...
Gender-related differences in motor abilities of children in the fencing school
Fencing is very dynamic and combative sport, with the following requirements of competitors: instant resourcefulness, precision, courage and fast reaction in different situations. It is just for this reason that the trai...
Improving motor fitness in primary school children through a school based intervention
Abstract The aim of this study is to establish the effects of specially programmed circuit training on physical fitness in primary school children. A total of 58 (28 girls) primary school children aged 11-13 (experimenta...