CONTENT OF CHILDREN’S BLOGING OF UKRAINE VIDEO HOSTING YOUTUBE: PECULIARITIES OF GENROLOGY

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CONTENT OF CHILDREN’S BLOGING OF UKRAINE VIDEO HOSTING YOUTUBE: PECULIARITIES OF GENROLOGY

Journal Title: Діалог: медіа-студії - Year 2018, Vol 0, Issue 24

Abstract

The research studies the genre of children’s content for YouTube video hosting. Three of the most popular Ukrainian children’s channels on the YouTube network were selected as the subject of analysis, determined by the number of subscribers (more than five million) and views (more than six billion): Kids Diana Shou has 14 million subscribers (14 994 933) and has four billion (4 550 937 189) views; Miss Katy with 11 million (11 453 739) subscribers and six billion views (6 3123 608 820); Mister Max, with ten million subscribers (10,279,798), but remains the leader in the number of views – six billion (6,470,030,886). The urgency of the scientific problem is due to the absence in Ukraine of a comprehensive study of the phenomenon of children’s YouTube content, the genre of video materials, the impact on the children’s audience. The analyzed issue was considered in the context of other scientific problems, in particular in the area of socio-psychological peculiarities of the influence of the Internet space on the development of the child’s personality, the manipulation of consciousness in the information society, the threat to the safety of children in social networks. The issue of genrology of the YouTube network in recent years has been periodically discussed by researchers, in most scholarly intelligence focuses on the topics of genre of teenage and adult YouTube content, with less attention being paid to child video blogging. The purpose of the research is to conduct a typological analysis of the content for children, identify the leading genres of information, outline the main components of the YouTube video hosting phenomenon. Having analyzed the video content of the research objects (in total, 300 videos were reviewed), the main typifying signs were determined; outlined the essence of the phenomenon of child video blogging, highlights the leading genres of children’s videobloging: video historiography, challenge, unpacking toys, princely, blog. A new genre is defined – video history, in our opinion, this is a video play of a role-playing game in which children like to play in the usual way: daughter-mother, shop, school, police gangster, etc. Video based on displaying children’s play in a group or either alone or with parents, were not yet subject to genre analysis and did not receive an interpretation. For the genre of history inherent interest in the routine, in the everyday life of the characters of the video more than in other genres, and secondly, the leading feature of this genre, in our opinion, is the absolute scenario.

Authors and Affiliations

Helen Hobta

Keywords

YouTube genre blog content child commercialization video media

EP ID EP554221
DOI 10.18524/2308–3255.2018.24.153394
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