Continuance Intention towards e-Government Web-Based Applications Adoption in Southern Malaysia
Journal Title: GATR Global Journal of Business & Social Science Review - Year 2013, Vol 1, Issue 2
Abstract
Objective To identify the relationship between the e-Government web-based applications adoption and citizens' continuance intention in Southern Malaysia and to determine which element in the predictor variable that has more influence towards the outcome variable based on a theoretical framework. Methodology/Technique It is a correlational study that uses survey to gather data. This study is conducted in the selected private organizations in the Southern Malaysia; namely the states of Johor, Melaka and Negeri Sembilan. Convenience sampling was chosen to select 216 respondents. Findings The results found that website design, complexity and perceived usefulness significantly associated with citizens' continuance intention. In addition, perceived usefulness is the main predictor in influencing citizens' continuance intention. Novelty : This study focuses on the continuance intention to use the intended web-based applications rather than the initial intention to use the applications.
Authors and Affiliations
Siti Mahzurah Bahruni, Marlita Mat Yusof, Ramita Abdul Rahim
Keywords
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- EP ID EP185666
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