Contributions of experimentation on studying reception: The case of wine labeling
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1
Abstract
Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the symbolic and figurative area of the wine label. The innovative interdisciplinary design will help understanding the contribution of each measured parameter (for instance codes, attitudes, beliefs and their associated valorization) to the global individual interpretation.
Authors and Affiliations
Mihaela BONESCU| Professeur, LESSAC, ESC Dijon Bourgogne, Chercheur collaborateur, CIMEOS EA 4177/Équipe 3S, Université de Bourgogne, FRANCE, Diana BRATU| Professeur, CEREN, ESC Dijon Bourgogne, Chercheur collaborateur, CIMEOS EA 4177/Équipe 3S, Université de Bourgogne, FRANCE, Emilie GINON| Chargée de recherche, LESSAC, ESC Dijon Bourgogne, FRANCE, Angela SUTAN| Professeur, LESSAC, ESC Dijon Bourgogne, Membre associée, LAMETA UMR 5474, Université Montpellier 1, FRANCE
Keywords
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