Contributions of experimentation on studying reception: The case of wine labeling

Journal Title: ESSACHESS - Journal for Communication Studies - Year 2013, Vol 6, Issue 1

Abstract

Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the symbolic and figurative area of the wine label. The innovative interdisciplinary design will help understanding the contribution of each measured parameter (for instance codes, attitudes, beliefs and their associated valorization) to the global individual interpretation.

Authors and Affiliations

Mihaela BONESCU| Professeur, LESSAC, ESC Dijon Bourgogne, Chercheur collaborateur, CIMEOS EA 4177/Équipe 3S, Université de Bourgogne, FRANCE, Diana BRATU| Professeur, CEREN, ESC Dijon Bourgogne, Chercheur collaborateur, CIMEOS EA 4177/Équipe 3S, Université de Bourgogne, FRANCE, Emilie GINON| Chargée de recherche, LESSAC, ESC Dijon Bourgogne, FRANCE, Angela SUTAN| Professeur, LESSAC, ESC Dijon Bourgogne, Membre associée, LAMETA UMR 5474, Université Montpellier 1, FRANCE

Keywords

Related Articles

Reality on circulation – School shootings, ritualised communication, and the dark side of the sacred

In this article, we will examine the ritualised dynamics of communication that emerged around the killer material on YouTube produced in four school shootings in the United States and in Finland: Columbine in 1999, Vi...

The museum in the cross-border communication: a political project

The study highlights the political stakes in the exposition organized to the Museum of the « Down Danube » in Călăraşi (Rumania) and to the Museum of History in Silistra (Bulgaria) within the framework of the...

Media cases and social memory in Argentina post 2001

This paper seeks to define commotional media cases, to describe their structure and to provide a few examples, for the period following the economic and social crisis in Argentina in 2001. Specifically, the article aim...

Mediatization: a concept, multiple voices1

Mediatization has become increasingly a key concept, fundamental, essential to describe the present and the history of media and communicative change taking place. Thus, it became part of a whole, one can not see them a...

Remediation and remembrance: “Dancing Auschwitz” Collective Memory and New Media

A new generation is changing the face of Holocaust remembrance, a morally laden subject that continues to captivate public imagination, spark controversy and generate dialogue, now by using social media. In summer 2010...

Download PDF file
  • EP ID EP9132
  • DOI -
  • Views 409
  • Downloads 21

How To Cite

Mihaela BONESCU, Diana BRATU, Emilie GINON, Angela SUTAN (2013). Contributions of experimentation on studying reception: The case of wine labeling. ESSACHESS - Journal for Communication Studies, 6(1), 201-213. https://europub.co.uk/articles/-A-9132