Control of the merchandising, as a condition of competitive management company
Journal Title: Zarządzanie i Finanse - Year 2014, Vol 12, Issue 3
Abstract
The agreement merchandising, as a trade agreement, leaves the parties free to shape the commitments and conditions of the obligation. The parties may freely within the law, to create strict liability, determine the amount of liquidated damages and principles of their operation, take measures of performance of the obligation in order to most effectively reflect the process of activation of the sale. At the same time, it is important that appropriate selection of measures of the feasibility of undertaking is also the current control merchandiser. Control of the merchandising is important due to the fact that it allows continuously analyze the positive and negative effects of merchandising. This paper is intended to analyze the impact of control of the merchandising on the competitiveness of the company. The subject of detailed analysis is how to perform the control of merchandising, as well as the impact of the controls on the competition.
Authors and Affiliations
Renata Tanajewska
Keywords
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- EP ID EP142549
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