Cooperation of a university with business practice
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2016, Vol 22, Issue 4
Abstract
The article presents forms of cooperation and social benefits resulting from cooperation between universities and business practice. Basic kinds and directions of mutual relations arising from common areas of interest, possibilities, needs and conditions for the functioning of each side, have been presented. Solutions carried out by universities with the participation of business practice have been discussed. In case of business practice, potential areas of cooperation with schools and joint ventures in the area of R&D have been discussed.
Authors and Affiliations
Bogdan Sojkin, Sylwia Michalak
Keywords
Related Articles
- EP ID EP206224
- DOI 10.14611/minib.22.12.2016.12
- Views 57
- Downloads 0
Rola marketingu kadrowego w procesie budowania strategii społecznej odpowiedzialności jednostki naukowej
Celem artykułu jest omówienie znaczenia, jakie pełni kapitał ludzki w procesie budowania strategii społecznej odpowiedzialności oraz roli, jaką ma do spełnienia w tej sytuacji marketing kadrowy. Dynamicznie zmieniające s...
Assessing a moderating effect and the global fit of a PLS model on online trading
This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On t...
Techniki wirtualnej rzeczywistości w procesie edukacji
W ostatnich latach nastąpił rozwój urządzeń do wizualizacji oraz śledzenia czynności użytkownika (ruchów i położenia) w wirtualnym środowisku. Wraz ze wzrostem wykorzystania komputerów osobistych do wizualizacji...
The significance of direct contacts in the process of building relations with student candidates
In the second decade of the 21st century the graduates of high schools – student candidates – already belong to the next generation, called generation „Z”. This generation has been raised in the virtual world. Constant a...
The role of higher education institutions in shaping the intellectual capital in light of marketing innovation
The systemic approach implied by marketing innovation requires professional shaping of the intellectual capital. Innovation marketing shall fulfill its role on the basis of 5 i’s principle. Fulfillment of those tasks req...