CORPORATE CULTURE IN THE SYSTEM OF CREATION OF POSITIVE IMAGE OF ENTERPRISES
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 6
Abstract
In the article on the basis of generalization of theoretical approaches about the role of corporate culture in the system of producing a positive image of enterprise, his distinctive descriptions and constituents of image are certain. Looks are analysed to the role of image in a build up a reputation and business authority of enterprise, and also role of corporate culture in producing a positive image of enterprise. Directions of influence of corporate culture and image are certain on efficiency of activity of enterprise. The system of measures is offered on the increase of level of corporate culture and producing a positive image of enterprise
Authors and Affiliations
V. О. Kravchenko
Keywords
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