CORPORATE IDENTITY CHALLENGE IN INSTITUTIONALISING OF UNIVERSITIES AND SIGNATURE OF CORPORATE IDENTITY; UNIVERSITY LOGOS
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2016, Vol 6, Issue 4
Abstract
Identity concept constitutes the most essential and significant root of social structure of the community. Identity has a scope that symbolizes multi-dimensional faith, attitude, value judgments that correspond to cultural, social states of individuals as well as of institutions. Development of corporate identity is obligatory for positive image and corporate prestige in today's circumstances. Development of corporate identity has become mandatory for a positive image and corporate prestige in today’s circumstances. Development of corporate identity calls primarily for abandoning hierarchical bulky bureaucratic methods, re-structuring communication means and for substantiating through eligible visual identity (corporate image). These are the most important factors in forming corporate prestige. Logo, having signature as one of the (leading) factors making up Corporate Image, is a whole of symbols. Logo must be so designed plain and right to remind the institute it directly represents, in a fashion that can be applied in every circumstance and size. In today's world where time is the most precious meta, the quicker the audience perceives the logo, the quicker the brand will be recognized and it will strike. Correct logo design in this sense is vital for Corporate Identity in terms of institutional understandability. Corporate understandability is only possible with correct logo design that matches corporate culture and appropriate colour/form of core-values. In this regard, lack of corporate identity throughout Turkish state universities and relatedly turbulent visual identity samples shall be studied.
Authors and Affiliations
Enis TAN
Keywords
Related Articles
- EP ID EP138924
- DOI 10.7456/10604100/002
- Views 151
- Downloads 0
BRANDS' SOCIAL MEDIA USAGE AND ITS EFFECTS ON CONSUMER BEHAVIOR
With the development of the technology, Internet usage became a habit in everyday life which made the social media indispensable. Social media lets users to get in touch with other users via interactive communication. Us...
POSTMODERNİZMDE YENİ BİR OLUŞUM: DURUMSAL ESTETİK
Estetiğin günümüze kadar olan süreçte pek çok alanda ve farklı kuramlarda kullanılmıştır. Bugünün estetiğe bakış açısı ise, çok farklıdır. Bu çalışma, Dadaizm temellerine dayanan bazı akım ve grupların sanata ve estetiğe...
1990 SONRASI TÜRKİYE SİNEMASINDA YAŞLILIK TEMSİLLERİ
Doğal biyolojik bir süreç olarak ele alındığında tıp biliminin bir alt dalı olan yaşlılık olgusu, dünya nüfusundaki yaşlı sayısının artmasına bağlı olarak kazandığı önemle birlikte giderek toplumsal bir boyut da kazanmı...
MÜZEDE YENİ GERÇEKLİK
Bu çalışmada zaman ve mekanın ötesindeki yapısıyla teknolojinin ve değişen iletişim biçiminin bir ürünü olan sanal müzeler incelenecektir. Bunun için öncelikle müzenin tarihi ve teknoloji ile kurduğu ilişki incelenmiştir...
INVESTIGATING INSTRUCTIONAL DESIGN SKILL DEVELOPMENT DURING THE PROJECT BASED MULTIMEDIA DEVELOPMENT PROCESS
While instructional design is a fast growing, changing and improving field, instructional designer training requires multi-faceted, real life-like, process oriented and contemporary educational understanding. In this cas...