CORPORATE SOCIAL RESPONSIBILITY AND IMPROVEMENT OF THE FINANCIAL RESULTS
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 7
Abstract
In the modern business conditions, the organizations strive for more innovative strategies and approaches in order to achieve high business results and financial stability. The phenomenon of Corporate Social Responsibility (CSR) and its increasingly massive influx has an important role in the strategic management of the organizations. In recent years, CSR has transformed from mere “charity” into the main part of the strategic plan of the companies by adopting a more sophisticated approach to how the business affects the stakeholders, the environment and the society. CSR is not considered an expense but an investment that can improve the financial performance, can achieve profitability and can gain a competitive advantage
Authors and Affiliations
P. Stoyanov
Keywords
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