Corporate Social Responsibility: Commitment towards Organizational Change
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
Corporate Social Responsibility (CSR) is a noble programs act as a powerful tool for survival and vital to build sustainable relationships with the community at large.CSR initiatives provide opportunities for active participation that involve social development which leads to a viable future. Both environment and people are at the core of corporate social responsibilities. CSR establish better practices within the firm that create wealth and improve society. CSR had shifted from philanthropy to project mode including aspects like planning, implementation strategy, monitoring and evaluation strategy; and assessing social and environmental impact. The study is an attempt to reveal the perception of CSR impacts who employed by Indian organizations namely Rourkela Steel Plant(RSP),Steel Authority of India Limited(SAIL) during operational efficiency development.CSR is a more sustainable approach which will lead to lasting comfort to society, creating a platform for true growth and prosperity. Integration of CSR into the employee image will certainly have a significant impact in motivating , developing and retaining them.
Authors and Affiliations
Dr. Smruti Ranjan Rath, Dr. (MS. ) Itishree Mohanty
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