Corporate Social Responsibility (CSR) as a Key Element in Building Strong Corporate Branding
Journal Title: International Journal of Social Science And Human Research - Year 2023, Vol 6, Issue 04
Abstract
Corporate Social Responsibility (CSR) has become essential for companies to build strong corporate branding. This paper examines the importance of CSR as a key element in building strong corporate branding. The study is based on a comprehensive literature review of previous research and theoretical perspectives on CSR and corporate branding. The results indicate that CSR activities positively impact corporate branding and enhance the company's reputation, customer loyalty, and performance. CSR activities such as philanthropy, environmental sustainability, and ethical business practices have been shown to contribute to strong corporate branding. Furthermore, effective communication of CSR initiatives to stakeholders is critical to the success of CSR programs in building strong corporate branding. The study highlights the significance of CSR in building strong corporate branding and provides practical implications for companies seeking to enhance their corporate reputation and improve their performance.
Authors and Affiliations
Alda Clarissa Sunaryo, Aditya Ramadhan, Yusuf Abdullah, Josephine Magdalena, Annisa Kharenina Augustine, Yani Hendrayani
Keywords
Related Articles
- EP ID EP714981
- DOI 10.47191/ijsshr/v6-i4-32
- Views 40
- Downloads 0
Factors Influencing the Uptake of Family Planning Among Women Aged 15 to 49 Years Old in the Sawaba Community in the Northern Region of Ghana
Background:Family planning (FP) has been classified by the World Health Organization (WHO) as one of the essential sexual health measures necessary to encourage safe childbearing by reducing maternal and newborn death (U...
D. H. Lawrence’s Sons and Lovers: A Neo Version of Oedipal Complex
This article endeavors to come up with the novel Sons and Lovers with the view of Oedipus complex which turned out at the time when D.H. Lawrence set off to rejuvenate the new generation writers along with the readers th...
The Importance of Interdisciplinary Collaboration in the Field of Special Education in Greece
The issue of the cooperation of all experts in the field of education is a very important element that significantly affects the effectiveness of the educational project. Although for many it is taken for granted, it is...
Analysis of Value Benefits Contained in Mobile Legends E-Sport
Researchers want to explore the public's response about the impacts that have occurred after e sports entered Central Java Province through several aspects, namely economic impacts, industry, community development, posit...
An Analysis of Moral Values in The Alchemist Novel
Novel is a literary works that portray human life which contains cultural, moral, and educational value on its character and story. The moral values contained in the novel can provide views for the reader to be used as a...