Cost Leadership, Market Orientation and Business Performance: An Empirical Investigation
Journal Title: Journal of Quantitative Methods (JQM) - Year 2018, Vol 2, Issue 2
Abstract
The study aimed at examining the relationship between cost leadership strategy, market orientation and business performance of manufacturing, Small and Medium Enterprise performance (SMEs). A quantitative survey method was employed, using a cross-sectional research design. The data were collected through self-administered questionnaires from a sample of 287 respondents. The study indicated that SMEs are essential to the economic growth of Nigeria; because they serve as an indispensable source of employment generation. SMEs contribute immensely towards the formation of industries, enhanced capital accumulation, served as an intermediary for goods, and assist in the uplifting the living standard through the provision of variety of products and services. The research model used in this survey was designed in line with the theoretical evidence which in turn lead to the correlation between the research variables. The study employed the Multiple regression method; the findings indicated that cost leadership strategy and market orientation has a significant positive relationship with the performance of SMEs. The discussion provided some limitations and offer suggestions for future research directions.
Authors and Affiliations
Abdullahi Hassan Goron Dutse, Mukhtar Shehu Aliyu
Keywords
Related Articles
- EP ID EP546580
- DOI 10.29145/2018/jqm/020203
- Views 156
- Downloads 0
Determinants of Net Interest Margins in Emerging Markets: A Generalized Method of Moments Approach
The study focuses on checking the effect of Leverage Risk, Credit Risk, Implicit Interest Payment, Non-Interest Bearing Reserve and Management Efficiency on Net Interest Margin of the banks of Pakistan, India and Banglad...
The Journey from Entropy to Generalized Maximum Entropy
Not available
Nexus between Financial Development and Investment in Pakistan: A Vector Auto-regressive Model Approach
This study has been conducted to analyze the impacts of Financial Development on Investment in Pakistan. The objectives of this study are to generate Financial Development Index for Pakistan and to analyze the impact of...
Impact of Working Capital on the Profitability of UK Pharmaceuticals and Biotechnology FTSE All Share Index Firms
The study is conducted to investigate the impact of a working capital on profitability for the Pharmaceuticals and Biotechnology firms listed on FTSE all share index. Panel data is collected (data is collected from 2009...
Cost Leadership, Market Orientation and Business Performance: An Empirical Investigation
The study aimed at examining the relationship between cost leadership strategy, market orientation and business performance of manufacturing, Small and Medium Enterprise performance (SMEs). A quantitative survey method w...