CREATION AND DEVELOPMENT OF BRANDS AS A NECESSARY CONDITION TO ENSURE THE COMPETITIVENESS OF COMPANIES IN THE CONDITIONS INTENSIFICATION OF INTERNATIONAL ECONOMIC RELATIONS
Journal Title: Інфраструктура ринку - Year 2018, Vol 26, Issue
Abstract
The article analyzes the economic aspect of the development of branding in the conditions of globalization of world market. It has been proved that the branding technologies arelittle used both at the internal Ukrainian market and by main exporters.A modern approach to realization competition strategies of companies in a modern world economy are determined, the value of brand in development competitive edges of companies in the conditions of globalization are analyzed.
Authors and Affiliations
A. V. Nikitina, A. O. Azarova
Keywords
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- EP ID EP513584
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