Creation of an image of a politician in the Internet – examples from Polish political scene
Journal Title: Refleksje. Pismo naukowe studentów i doktorantów WNPiD UAM - Year 2018, Vol 2, Issue 18
Abstract
The Internet provides politicians with new tools to build their political im-age. More and more politicians have their own websites and they are active users of social media. It also promotes a specialization and political actors are trying to reach to potential voters by selecting appropriate channels. The article is an attempt to an-swer the question to what extent politicians use the Internet to create their image, and what determines a marketing success in transmission of information via a particular channel
Authors and Affiliations
Marcin Wojciechowski
Keywords
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- EP ID EP566671
- DOI 10.14746/r.2018.2.18
- Views 45
- Downloads 0
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