Criteria adopted for the toothbrush choice: a study among consumers in Florianópolis, Santa Catarina (Brazil)
Journal Title: RSBO - Year 2010, Vol 7, Issue 2
Abstract
Introduction and objective: To identify the criteria adopted by adult consumers when buying a toothbrush and to determine whether dentists influence on this choice. Material and methods: It was a transversal descriptive study through primary data collection. The target population consisted of consumers in a supermarket in the downtown of Florianópolis (SC, Brazil). An infinite population and an error of 5% were considered to the sample calculation. The selection of people was random. The inclusion criterion was being above 18 years old. A questionnaire structured in two parts with closed and open questions was applied. Data was submitted to statistical analysis through distribution of relative frequency. Results: Altogether, 409 people (54.65% male) participated in the survey, aged from 19 to 72 years, and the majority (28%) aged between 41 and 51 years. 41.1% visit the dentist at least once a year, and 52% change their toothbrushes every three months due to the wear of the bristles. A low percentage of people (25.6% male and 25.5% female) received orientation of the dentist on the toothbrush. The most adopted criterion for the acquisition of the toothbrush was the price (43.6%), and the participation of the dentist was cited by 10.5%, being more common for people of the higher socioeconomic class. Conclusion: For this group, price is the most adopted criterion for the acquisition of toothbrushes, and the influence of the dentist on this procedure is reduced.
Authors and Affiliations
Elisabete BOTTAN, Luciane CAMPOS, Constanza ODEBRECHT, Patrícia SCHMITT, Silvana ARAÚJO
Keywords
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