CRITICAL ANALYSIS OF A TECHNOLOGY-BASED ENTERPRISE: A CASE STUDY OF YAHOO!
Journal Title: TIJAB (The International Journal of Applied Business) - Year 2018, Vol 2, Issue 1
Abstract
Yahoo’s history might give a valuable lesson about a critical issue in a leading company, which is now considered to no longer have a competitive advantage. This paper aims at analyzing critically the issues of Yahoo’s ruin. The findings suggest that the causes include having no superior product, lack of focus, poor leadership, and no clear vision. Consequently, this issue gave a massive impact on the company’s revenue, net profit, valuation, and even existence. Finally, although this case is about a high-tech company’s issue, this might become sort of evaluation and reflection for any companies, since the causes seem relevant to all company types. This case also can be a learning lesson for professionals, academicians, and students.
Authors and Affiliations
Ahmad Naufal Aufa
Keywords
Related Articles
- EP ID EP603609
- DOI 10.20473/tijab.V2.I1.2018.39-49
- Views 219
- Downloads 0
THE EFFECT OF BRAND AWARENESS "WORD OF MOUTH" AND PERCEPTION OF RISK ON THE BUYING INTENTION TOWARDS BOX BRAND GIVI IN SURABAYA
The purpose of this study was to discuss the influence of Brand Awareness, word of mouth, and the perception of the tendency towards GIVI purchase intention in Surabaya. This research is a quantitative research with surv...
THE IMPLEMENTATION OF ISLAMIC CORPORATE GOVERNANCE (ICG) ON SHARIA BANKING IN INDONESIA
In 2001, a financial institution in Turkey went bankrupt. The financial institution is "Ihlas Finance House". The cause of the bankruptcy of financial institutions according to Islamic finance economists is as a result o...
IMPLEMENTATION OF ISLAMIC CORPORATE GOVERNANCE: A CASE STUDY IN BMT NUSANTARA UMAT MANDIRI KALIDAWIR TULUNGANGUNG
BMT NUsantara UMAT MANDIRI as financial institutions are expected to implement the corporate governance of Islam (Islamic Corporate Governance) that comply with Islamic principles. The implementation of Islamic Corporate...
ANALYZING THE STRATEGIC ALIGNMENT BETWEEN INFORMATION SYSTEM TECHNOLOGY AND BUSINESS PROCESS IN SMALL MEDIUM ENTERPRISE (SME) USING FRAMEWORK COBIT 4.1– A CASE STUDY IN UNIVERSAL TRADING, SURABAYA
This research was conducted in Universal Trading as one of SME that applies Information Technology as daily business process in order to analyze whether the use of Information Technology is alligned with the strategy for...
COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE OF SOE CEMENT COMPANIES IN THE POST-ENTRY OF MASSIVE FOREIGN CAPITAL COMPANIES OF CEMENT INDUSTRY IN INDONESIA
In order to achieve the Master Plan for the Acceleration and Expansion of the Indonesian Economic Development (MP3EI) program which has a significant impact on cement demand outside java, it is necessary to improve the p...