Critical Analysis of Indian Drug Promotional Literature(DPL) Using World Health organization Criteria For Ethical Medicinal Drug Promotion.
Journal Title: IOSR Journal of Dental and Medical Sciences (IOSR-JDMS) - Year 2017, Vol 16, Issue 9
Abstract
Drug promotional literatures (DPLs) are a major marketing tool of pharmaceutical companies for promoting their products. According to WHO, promotional claims need to be reliable, truthful, informative, balanced, up to date. However, the pharmaceutical companies do not adhere to the required ethical guidelines while promoting their products. This study was aimed to evaluate collected drug promotional literature (DPL) as per World Health Organization (WHO) criteria for ethical medicinal drug promotion. This observational, cross-sectional study was conducted at outpatient department of a tertiary care center attached to a medical college in Maharashtra for a period of three months. Printed DPLs were collected as per selection criteria and were analyzed for the fulfillment of WHO criteria 1988. The collected DPLs were also analyzed for the type of claims, pictorial content, type of references quoted and their retrievability. In collected 81 DPLs, total 91 drugs were promoted out of which 38 DPLs were single drug whereas 53 DPLs were fixed drug combinations(FDCs). Cardiovascular drugs (26.37%) were the most promoted drugs. None of the DPL fulfilled all the 10 WHO criteria. Total 274 claims were made of which majority were about efficacy (63.86%) of the product. 68 DPLs provided 264 references for their claims. Majority references (87.5%) were from the journal articles.
Authors and Affiliations
Shagupta A NAikwadi, Rupali B Jadhav, Amruta P Patil
Keywords
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- EP ID EP256687
- DOI 10.9790/0853-1609084954
- Views 103
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