Critical Review of Digital Entrepreneurship and Performance of Insurance Companies in Nigeria
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 11
Abstract
This study critically reviewed digital entrepreneurship and the performance of Insurance companies in Nigeria. Digital products and mobile technology were used to explore their effects on innovation and public trust in insurance. The adoption of digital tools eliminates brokers paperwork and claims process, it has the capabilities to minimize fraud - leading to reduced time, effort, and costs. The scope of the study comprises all the InsurTech insurance companies in Nigeria. This study describes the desktop and structured research method used in attaining the stated research objectives. Findings revealed that the company’s product, digital services, and novel services influence the performance of insurance companies in Nigeria. Further, Mobile technology has a positive and significant influence on public trust in Nigerian insurance. Findings revealed that more effective and efficient, smooth communication influences the performance of insurance companies in Nigeria. This study concludes that digital products and mobile technology have a positive and significant influence on innovation and public trust in Nigerian insurance. This study recommends that more company products need to be designed to be digital according to client’s preferences. And mobile technology can be utilized to reach out to millions of insurance clients. It makes the insurance business more effective and efficient. Proper utilization of mobile technology can improve the communication between the insurer and the insured.
Authors and Affiliations
Oladoke Sunday Oladeji, Abimbola Oluwasogo Adenika, Isaac Oladapo Olasehinde, Esther Yemi Otayokhe, Wale Thomas Ajiboye, Jenyo, Bola Olufunke
Keywords
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- EP ID EP722994
- DOI 10.47191/ijmra/v6-i11-05
- Views 54
- Downloads 0
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