CRM Based On Naive-Bayesian Classification
Journal Title: International Journal of Computer Science & Engineering Technology - Year 2016, Vol 7, Issue 7
Abstract
CRM is a combination of several components. The companies can process the customer information before beginning the process. Companies can acquire about their customers through their internal customer information or they can purchase data from outside sources. So this paper mainly focused for issuing the beneficial card to get the concession in CRM field using Naive-Bayesian classification. It is very important to classify customers automatically and effectively to get the concession based on their relevant documents in the generation of card.
Authors and Affiliations
Ruma Panda , DR. A. N. Nandakumar
Keywords
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