CRM Practices in Public Sector Banks with Reference to Coimbatore City
Journal Title: Journal of Management Research and Analysis - Year 2017, Vol 4, Issue 2
Abstract
Customers need friendly approach under the competitive world while rendering services to them. In the case service sector, it should find many innovative services in order to attract and retain them in the long run. In the public sector banks are established in order to render service to the public irrespective of considering age, gender, community, religion, education, occupation and the like. Rate of interest is common to everybody except senior citizens. Hence there is a need of close and smooth relationship with the all types of customers. In this context, the public sector banks are functioning and follow the traditional customer relationship management practices in rural areas and follow many innovative customer relationship management practices in urban areas. By keeping this view in mind, there researchers has conducted a study to find out the Customer Relationship Management (CRM) practices followed by the public sector banks in Coimbatore City. The present study covers the awareness of customers about the CRM practices of public sector banks, the factors influencing to select public sector banks by the customers and the opinion and experience of customers towards the CRM practices developed by the public sector banks.
Authors and Affiliations
R. Ganapathi
Keywords
Related Articles
- EP ID EP312447
- DOI 10.18231/2394-2770.2017.0006
- Views 118
- Downloads 0
Customer decision-making process and the effect of marketing on the final purchase decision
The paper aims to explain the consumer decision process and evaluate the various marketing channels used by the firms to influence the decision process of the consumer The first part of this paper critically reviews the...
Construction of Optimal Portfolio Using Sharpe's Single Index Model: An Empirical Study on Nifty 50 Stocks
The construction of an optimal portfolio has become increasingly challenging in recent years, as investors expect to maximize returns and minimize risks from their respective investments. An investor needs to have proper...
Development induced displacement of Orissa: A profile of respondents from VEDANTA project of Kalahandi district
Woman has not even been referred to in any of the state policies. Only through the court can she file for claim in the monetary compensation received by her husband. She will not been titled to a separate package. A dese...
Customer Perception towards Internet Banking Services in Sivagangai District, Tamil Nadu
Banks in India play a crucial role in the financial sector of the country. They raise deposits from the public, offer loans and advances to industry and commercial establishments, responsible for the flow of credit, offe...
Evidence based practice and its importance in nursing students
Evidence based practice constitutes one of the most important professional qualities in Nursing Evidence based practice is the practice in nursing in which interventions are given to patients based on the current availab...