Crowdfunding as a new challenge for doing business
Journal Title: Маркетинг і цифрові технології - Year 2017, Vol 1, Issue 2
Abstract
This paper aims at clarifying the process of crowdfunding as an alternative source of financing for small and medium businesses. Its identifies the definition of crowdfunding and distinguished its four main categories, lists their key benefits and risks both for sponsors and for beneficiaries. Also its outlines world crowdfunding ecosystem in terms of most popular categories for crowdfunding projects. The attention is drawn into the state of crowdfunding in Ukraine. In conclusion, its suggests possible directions for the development of crowdfunding projects in the field of small and medium business in Ukraine.
Authors and Affiliations
Nataliia Medzhybovska
Keywords
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- EP ID EP249447
- DOI 10.15276/mdt.1.2.2017.3
- Views 139
- Downloads 0
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