CSR and Its Development in Poland
Journal Title: Edukacja Ekonomistów i Menedżerów - Year 2011, Vol 21, Issue 3
Abstract
Regulations on corporate social responsibility, are instruments that fill the space between the codes of law and tradition, and morality. In this way the ethics of the company builds customer confidence, investor interest and pride in employees. Business activities in a global world result in many threats associated with loss of reputation of the company, exposure to the accusation of unethical actions. In this situation, conducting a long-term CSR strategy can become a tool for prevention and building competitive advantage. Among the tools used by organizations, to build socially responsible business the most popular are: eco-labelling, social marketing programs, including the ethics programs for staff and corporate governance. It should be noted that a huge responsibility for the effectiveness of programs and tools for CSR rests with the managers.
Authors and Affiliations
Marzena Syper-Jędrzejak
Keywords
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- EP ID EP187289
- DOI 10.5604/01.3001.0009.5751
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Introduction
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