CSR Assessment Model
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
This paper presents a model for assessing Corporate Social Responsibility (CSR) which is applicable for organizations of small, medium and large business. The model is meant to help managers in formulating CSR strategies and to serve as a standard for comparison which companies can follow to improve their responsible behavior. At the same time, this model is designed in a way which can allow non-specialists to use it easily for the objectives of an in-company social audit. The leading idea in creating the model is to use the broadest possible set of indicators and criteria for assessing CSR. In order to achieve this, the methods for assessing CSR practices used by the leading CSR international organizations and social standards have been analyzed, along with CSR awards and competitions. This article presents the conclusions drawn regarding the possibilities of applying the described model in various situations.
Authors and Affiliations
Desislava Serafimova
Keywords
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- EP ID EP265708
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