CSR, Employer Branding and employee engagement in Bulgarian power company
Journal Title: Journal of Tourism and Services - Year 2017, Vol 8, Issue 14
Abstract
The power company displays a strong policy of employee engagement, CSR, and employer branding. The interconnection of such three areas appears a one of causes of success at employees, prospective employers and stakeholders. Considering the price rise, the power company as the entity collecting money for the electricity has been considered guilty of continuous growth of prices determined by the Energy Regulator, in fact. Thanks to the growth of electricity prices, it was the one found guilty by the general public. However, the essence of the problem resides in the fact that people achieve low incomes. Thus, CSR policy help improve image of the company in all areas, which is manifested by greater employee engagement applied in the employer branding. In this article, we wish to describe the CSR policy, best practices and its impact on how to improve the situation related to employees and the global public opinion.
Authors and Affiliations
Šárka Bendová, Marie Štěpánková, Vania Kaneva
Keywords
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