CSR Maturity Model – Theoretical Framework
Journal Title: Journal of Corporate Responsibility and Leadership - Year 2017, Vol 4, Issue 3
Abstract
The article presents the author’s model of maturity of corporate social responsibility, which covers two main dimensions: cultural and strategic, and five levels of maturity. Each dimension contains a number of characteristics that describe it, and the description differs for each level. The cultural dimension is related to the concepts of the culture of stakeholders presented by Maon, Lindgreen and Swaen (2010), and previous proposals by Jones, Felps and Bigley (2007), and contains one variable: a stakeholder culture type. The second dimension, strategic, contains two sub-dimensions. The first one is the type of CSR (the distinction between the type of corporate social responsibility), referring to the concepts of Kourula and Halme (2008), and Rangan et al. (2012). The second sub-dimension is the sphere of influence concept, or the limits of corporate responsibility that it is willing to accept – based on Wood’s (2012) and Baumol’s (1970) concepts. Depending on the company’s culture of stakeholders, the type of CSR involved, and the sphere of influence involved, the enterprise can be found at one of five levels of maturity: Elementary, Engaged, Innovative, Integrated, or Transformational.
Authors and Affiliations
Ewa Głuszek
Keywords
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- EP ID EP293612
- DOI 10.12775/JCRL.2017.015
- Views 74
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